So, this is a bit late. I hear the movie didn't do as well as was hoped. Score one for a savvy public immune to overwhelming media blitzes!
This whole post was prompted by seeing a contrived MI theme on Sportscenter, then another on ESPN's Daily Quickie. If it were a Disney movie, you could chalk it up to corporate synergy at it's worst. However, IMDB indicates it's a Paramount (aka Viacom, MTV, CBS, et al) movie, though, shooting a hole in my theories. I guess an eight-figure advertising budget gets you crap like that.